Head of Creative Marketing Personal Wealth
Company: Empower Retirement, LLC
Location: Overland Park
Posted on: February 1, 2025
Job Description:
Head of Creative Marketing Personal Wealth page is loadedHead of
Creative Marketing Personal WealthApply remote type Remote -
Nationwide locations Nationwide Remote time type Full time posted
on Posted 3 Days Ago time left to apply End Date: February 1, 2025
(6 days left to apply) job requisition id R.0049955Our vision for
the future is based on the idea that transforming financial lives
starts by giving our people the freedom to transform their own. We
have a flexible work environment, and fluid career paths. We not
only encourage but celebrate internal mobility. We also recognize
the importance of purpose, well-being, and work-life balance.
Within Empower and our communities, we work hard to create a
welcoming and inclusive environment, and our associates dedicate
thousands of hours to volunteering for causes that matter most to
them.Chart your own path and grow your career while helping more
customers achieve financial freedom. Empower Yourself.As the Head
of Creative for Empower Personal Wealth, you will oversee the
creative development efforts for all the direct to consumer (D2C),
performance marketing creative, UX design, rollover, cross-over,
organic social media and participant communications for the
enterprise. You'll lead and direct the efforts of a team of
creative directors, writers, and art directors on direct to
consumer (D2C) efforts. Further, this creative leader partners
closely with the creative teams that focus on the company's B2B
efforts to establish and maintain a unified Empower brand. This
highly visible role engages with senior executives throughout the
company on a regular basis to present creative concepts for
approval. In addition, this leader will build a pipeline of talent
poised to meet the rapid expansion of creative content needs as
Empower builds its stature in the marketplace as a storied retail
brand.What you will do:
- Lead Empower's internal creative development by inspiring the
team to develop compelling creative that entices end users in the
D2C and B2B2C space to take the actions we want them to take.
- Provide creative leadership on all performance marketing
creative materials, which represents a significant part of our
media buy. Develops a large variety of creative for testing and
implementation for the broad spectrum of creative needs, including
Direct Response (TV/video/radio/direct mail) and paid social.
- Leverage appropriate measurement tools for each campaign so
that creative is conceived with these tools in mind.
- Provide creative leadership over the UX design of Empower.com
and our on-line tool sets, ensuring our brand strategy is
thoroughly integrated and articulated in all aspects of our website
which is our primary communication and sales lead channel.
- Play an active role in the management of the outside creative
agency's efforts in our brand campaign work and ensure that the
internal D2C creative aligns with that of the brand campaign.
- Attract, retain and develop creative talent that constantly
seeks ways to keep abreast of emerging trends in the creative arena
such that we can more effectively connect and compel end users to
consider Empower.
- Uncover and compile best practices in creative development
techniques to keep our approach to creative development current
with the industry.
- Lead the creative team from a Goals and KPIs perspective;
conveying that good creative delivers desired results.
- Maintain and update style guides to ensure branding standards
throughout the Empower enterprise are consistent and up to
date.
- Manage the creative development process in partnership with the
creative team leads and build a strong partnership with the
internal agency team leaders who this leader will partner with to
ensure excellence in creative product outcomes-these department
leads include brand media specialists, social, video and traffic
managers.What you will bring:
- Bachelors Degree in Fine Arts or equivalent creative
advertising background.
- 15+ years advertising writing/art background required.
- Depth of experience in digital creative development a
must.
- 5+ years of creative team management required.
- Strong business to consumer and business to business creative
background required.
- Proven track record of developing successful ad campaigns in
all formats (online/off-line/broadcast).What will set you apart:
- Experience working in a highly regulated environment a
plus.
- Excellent communication skills and selling ability.
- Able to work well under pressure and time constraints.
- Strong detail-orientation and solid organizational skills.
- Collaborative, with a team-oriented approach.***Applicants must
be authorized to work for any employer in the U.S. We are unable to
sponsor or take over sponsorship of an employment visa at this
time, including CPT/OPT.***What we offer you:
- Medical, dental, vision and life insurance.
- Retirement savings - 401(k) plan with generous company matching
contributions (up to 6%), financial advisory services, potential
company discretionary contribution, and a broad investment
lineup.
- Tuition reimbursement up to $5,250/year.
- Business-casual environment that includes the option to wear
jeans.
- Generous paid time off upon hire - including a paid time off
program plus ten paid company holidays and three floating holidays
each calendar year.
- Paid volunteer time - 16 hours per calendar year.
- Leave of absence programs - including paid parental leave, paid
short- and long-term disability, and Family and Medical Leave
(FMLA).
- Business Resource Groups (BRGs) - internal networks that rally
around common interest, experiences and identities such as race,
ethnicity, gender, ability, military status and sexual orientation.
BRGs play a vital role in educating and engaging our people and
advancing our business priorities.Base Salary Range: $183,300.00 -
$265,800.00The salary range above shows the typical minimum to
maximum base salary range for this position in the location listed.
Non-sales positions have the opportunity to participate in a bonus
program. Sales positions are eligible for sales incentives, and in
some instances a bonus plan, whereby total compensation may far
exceed base salary depending on individual performance. Actual
compensation offered may vary from posted hiring range based upon
geographic location, work experience, education, licensure
requirements and/or skill level and will be finalized at the time
of offer.Equal opportunity employer --- Drug-free workplaceWe are
an equal opportunity employer with a commitment to diversity. All
individuals, regardless of personal characteristics, are encouraged
to apply. All qualified applicants will receive consideration for
employment without regard to age (40 and over), race, color,
national origin, ancestry, sex, sexual orientation, gender, gender
identity, gender expression, marital status, pregnancy, religion,
physical or mental disability, military or veteran status, genetic
information, or any other status protected by applicable state or
local law.
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Keywords: Empower Retirement, LLC, Overland Park , Head of Creative Marketing Personal Wealth, Advertising , Overland Park, Kansas
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