Sr. Consumer Marketing Manager

Company: T-Mobile USA, Inc.
Location: Overland Park
Posted on: May 1, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview
The Sr. Consumer Marketing Manager is responsible for igniting engagement with our base customers and consumers through communication strategies that drive digital adoption and engagement. The company has bold goals to get the consumer base onto the new T-Life app and drive repeat visits and engagement with the app. This person works cross-functionally to communicate product experiences to the consumer and to influence optimal product experiences on behalf of the consumer. This role is responsible for developing marketing strategies factoring in market dynamics, consumer patterns, competitive actions, company priorities and retailer/channel conflict and cohesion. This role works with cross-functional teams such as Consumer and Market Intelligence and Insights, Product, Product Marketing, Marketing, Program Management, Creative and Operations to define and implement campaigns supporting the strategic vision. This is a great opportunity for someone with a creative, analytical, and innovative digital-first mentality to identify new opportunities and carry out projects and marketing campaigns in a large matrixed, yet supported and prioritized environment. Executive presence is required to both present opportunties and results to senior leadership. Prior experience driving app adoption and engagement through marketing campaigns is required.

This role is available at our Bellevue, WA and Overland Park, KS headquarters

T-Mobile is enjoying three days a week in office collaboration!

Job Responsibilities:

• Drives development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio. Requires performance management including analysis of customer insights and business performance, and marketing campaign performance.
• Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile service and product roadmap.
• Define target, value prop and reason to believe requirements - lead creation of and prioritizing use cases to deliver on strategy.
• Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
• Experience successfully driving digital adoption and engagement with customers and consumers. Brings 'out-of-the-box' ideas and experiences to give consumers reasons to come back to T-Life app with ability to influence cross-functionally and drive implementation.
• Strong communications skills by presentation, written and verbal methods, and executive presence.
• Ability to influence and lead cross functional teams to champion new concepts and ideas.
• Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention. Optimize campaigns to streamline and drive team efficiency over time.
• Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements.
• Experience driving email, SMS, push notifications, and owned marketing programs to engage customers throughout their lifecycle. T&L into paid marketing programs.
• Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations. Uses data-driven insights to create customer journeys and content based on user behavior, demographics, and preferences. Implements targeting and retargeting strategies.
• Leads business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
• May lead/mentor less experienced peers.
  Education:
  
  • Bachelor's Degree in a related field
  • Master's/Advanced Degree (Preferred)
    Work Experience:
    
    • 7+ years' marketing experience
    • Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods with a focus on Marketing including a highly consumer centric POV
      
      --- At least 18 years of age
      --- Legally authorized to work in the United States
      
      Travel:
      Travel Required (Yes/No): Rare travel required
      
      #LI-Corporate
      
      Base Pay Range: $109,300 - $197,200
      
      Corporate Bonus Target: 20%
      
      The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
      
      At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here .
      
      At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com .
      
      Never stop growing!
      As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
      
      T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
      
      Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500 . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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