Marketing Manager
Company: Dairy Farmers of America
Location: Kansas City
Posted on: May 4, 2024
|
|
Job Description:
The Marketing Manager will play a critical role in shaping,
protecting and growing the Dairy Farmers of America brand through
marketing initiatives that support brand strategy, partnerships,
cross collaboration with internal communications, media, social
teams and retail brand marketing teams. The ideal candidate has
experience developing and executing strategic marketing and media
campaigns, is creative and results oriented, and can thrive in a
fast-paced environment.--Job Duties and Responsibilities:Lead the
execution of DFA marketing and media programs from start to finish,
partnering with social media and PR team, leveraging internal
support and driving collaboration, identification and execution of
synergy opportunities across the communications and marketing
departmentDrive objective focused marketing plans and tactical
executions across various channels and audiences, understanding and
considering scalability, key markets and budgets, while ensuring
alignment with key stakeholdersPrioritize a constant and consistent
understanding of the DFA brand as well as the Cooperative's focus
and goals to effectively and impactfully align brand and marketing
initiatives and objectivesBecome a DFA brand expert; partner with
internal creative team or external partners to manage look, feel
and voice within ongoing and future marketing and content
development, ensuring consistency and resonanceBuild credit with
and support from farmer-owners, business units and partners across
the CooperativeDistill reporting and analysis coming out of
multiple platforms into key insights to impact future campaign
development and go-to marketing strategiesProvide thought
leadership throughout Cooperative by defining key problems to
solve, provide marketing solutions and identify future growth
opportunitiesInspire agency partners and internal creative team to
develop differentiated solutions grounded in insightsManage
day-to-day external agency relationships, including strategic
outputs, timelines, reviews, etc.Manage partnerships, including
strategic outputs, timelines, reviews, asset development and
handoff, etc.Collaborate with and support sales team in brand
building opportunitiesDemonstrate comfort with unfamiliar
situations as an opportunity to test and learn to advance and share
new learnings to create benchmarks and best practicesBuild and
manage marketing budget to maximize spend and deliver
resultsPresent ideas and deliverables to internal and external
teams, including senior leaders. Communicate marketing activities
cross functionally on a regular basis to ensure awareness,
integration and support for programs and initiatives. Ensure that
both established and agile processes are communicated, understood,
and followed by key stakeholdersMonitor consumer and market trends,
competitive activities, and industry trends in order to anticipate
opportunity and respond with appropriate strategies, tactics and
optimizationsThe requirements herein are intended to describe the
general nature and level of work performed by employee, but is not
a complete list of responsibilities, duties, and skills
required.--Other duties may be assigned as required.
Keywords: Dairy Farmers of America, Overland Park , Marketing Manager, Executive , Kansas City, Kansas
Click
here to apply!
|