CRM Segmentation Manager

Company: T-Mobile USA, Inc.
Location: Overland Park
Posted on: May 1, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

*** This is not a remote role, this is a hybrid role requiring 3 days a week in office. The successful candidate for this position must be located in Bellevue, WA or Overland Park, KS. ***

This position is responsible for the list generation and execution of all CRM direct marketing campaigns. This includes Direct Mail, Email, RCS, SMS, Outbound calling (OBC), Inbound calling (IBC), and PUSH campaigns. Ensures customer selections and testing strategy aligns with each specific marketing project as well as with overall company strategy. Use model scores and other data to accurately communicate to each customer at the right time, using the right channel, offering the right product, at the right price. Provide consultation and recommendations on how best to strategically improve Marketing Campaigns to drive company sales and profit.

Job Responsibilities:

• Consult on segmentation and data requirements to support CRM Marketing campaigns. Understand customer and transaction data to a level that enables the conversion of marketing briefs into executable direct marketing segments.
• Use various CRM tools to build and maintain campaign diagrams that select desired customer groups for each campaign across multi-channel campaigns (e.g. Email, SMS, Outbound calling (OBC), Inbound calling (IBC), PUSH, and Direct Mail direct marketing campaigns). Select proper customers and generate lists for all T-Mobile CRM Marketing Campaigns.
• Optimize with-in and across marketing campaign selections to maximize efficiencies
• Campaign deployment setup & execution. Support team with processing manual database requests to meet ad-hoc or special data requirements for campaigns.
• Work in conjunction with other team members on the setup, QA/QC and deployment of marketing campaigns
  
  Education:
  
  • Bachelor's Degree Marketing, Business, IT or other quantitative field
    
    Work Experience:
    
    • 4-7 years work experience in CRM, Understanding of direct marketing objectives and needs, Data management skills and understanding of customer/product/offer relationships in CRM systems. (Required)
    • 4-7 years experience with customer segmentation. (Required)
    • 1-4 years minimum experience using Adobe ACv8, AEP and AJO (Required)
    • SQL experience for running queries. (Preferred)
    • Experience using CRM systems and tools. (Preferred)
      
      Knowledge, Skills and Abilities:
      
      • Analytics (Required)
      • Problem Solving (Required)
      • SQL (Preferred)
      • Customer Relationship Management (CRM) Platforms (Preferred)
        
        #LI-Corporate
        
        • Licenses and Certifications:
          
          --- At least 18 years of age
          --- Legally authorized to work in the United States
          
          Travel:
          Travel Required (Yes/No):No
          
          DOT Regulated:
          DOT Regulated Position (Yes/No):No
          Safety Sensitive Position (Yes/No):No
          
          Base Pay Range: $75,400 - $136,100
          
          Corporate Bonus Target: 15%
          
          The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
          
          At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here .
          
          At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com .
          
          Never stop growing!
          As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
          
          T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
          
          Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500 . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile USA, Inc., Overland Park , CRM Segmentation Manager, Executive , Overland Park, Kansas