Web Content Specialist
Company: Walsworth
Location: Overland Park
Posted on: September 15, 2023
Job Description:
Walsworth Web Content Specialist Job Description Walsworth is
the 27th largest printer in the U.S. and Canada and among the top
three yearbook companies. We are seeking a talented Web Content
Specialist to join our in-house Marketing team in our Overland
Park, Kansas, office. This role does not have any direct reports.
Major Responsibilities The web content specialist will be
responsible for writing, editing and posting engaging content for
Walsworth websites, which include walsworth.com,
walsworthyearbooks.com and yearbookhelp.com. The specialist will
work with other writers, editors and designers within the Marketing
Department to develop online and offline content. They will also
work on the creation and execution of the departments marketing
automation campaigns using the companys CRM system. The web content
specialist will support the marketing team in:
- Maintaining the websites, creating and optimizing web pages and
updating online galleries with the most up-to-date content
- Using WordPress CMS to post web updates and to update
websites
- Ensuring the optimization of online copy by focusing on
consistency in style and tone, as well as alignment with
company-wide brand and messaging
- Generating content ideas, planning, interviewing, writing and
editing for blog content and other marketing projects
- Creating content for numerous larger projects, which
specifically includes the creation of landing pages and content for
the departments marketing campaigns and lead generation
efforts
- Contributing to the creative development and implementation of
a variety of marketing projects
- Assisting with weekly reporting for major initiatives
- Monitoring industry trends and finding practical applications
for the company, as well as monitoring competitor content
- Utilize Monday.com for Marketing team project management
Essential Qualifications
- Applicants must have a bachelors degree; a degree in
journalism, English, mass communications or marketing is
preferred
- Two plus years of equivalent related experience
- Must have working knowledge and experience in WordPress
- Must be detail oriented and a multitasker
- AP Style and Salesforce/Pardot knowledge a plus
- Search Engine Optimization knowledge, or experience with SEO, a
plus
- Familiarity with the Adobe Creative Suite a plus About
Walsworth Walsworth is a family-owned company with 86-plus years of
historical excellence and a healthy respect for hard work and
work-life balance. Many of our employees stay for decades, with
good reason. Our Walsworth - Overland Park office houses
approximately 40 employees - including our IT Development, Business
Analyst, Marketing and Communications, Yearbook Sales and Corporate
Recruitment Teams. We recently received the silver Healthy KC
Workplace award for work-life balance which incorporated physical
and mental health initiatives led by Walsworth - Overland Park
employees and leadership. We're a business casual environment with
a "work hard, play hard" mentality. We celebrate employee
birthdays, office achievements and fun holidays like "Cinco de
Derby" - a combined Cinco de Mayo and Kentucky Derby celebration!
Check out our LinkedIn and Indeed company pages to learn more about
our culture and how you could be a great fit!Visit our Walsworth
blog: https://www.walsworth.com/blogView our employee spotlights
page: https://www.walsworth.com/employee-spotlightsCompensation is
commensurate with experience and accompanies a competitive benefits
package. Walsworth is an equal opportunity employer. For
application or interview accommodations, please contact
careers@walsworth.com or your recruiter.
Keywords: Walsworth, Overland Park , Web Content Specialist, IT / Software / Systems , Overland Park, Kansas
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