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Web Content Specialist

Company: Walsworth
Location: Overland Park
Posted on: September 15, 2023

Job Description:

Walsworth Web Content Specialist Job Description Walsworth is the 27th largest printer in the U.S. and Canada and among the top three yearbook companies. We are seeking a talented Web Content Specialist to join our in-house Marketing team in our Overland Park, Kansas, office. This role does not have any direct reports. Major Responsibilities The web content specialist will be responsible for writing, editing and posting engaging content for Walsworth websites, which include walsworth.com, walsworthyearbooks.com and yearbookhelp.com. The specialist will work with other writers, editors and designers within the Marketing Department to develop online and offline content. They will also work on the creation and execution of the departments marketing automation campaigns using the companys CRM system. The web content specialist will support the marketing team in:

  • Maintaining the websites, creating and optimizing web pages and updating online galleries with the most up-to-date content
  • Using WordPress CMS to post web updates and to update websites
  • Ensuring the optimization of online copy by focusing on consistency in style and tone, as well as alignment with company-wide brand and messaging
  • Generating content ideas, planning, interviewing, writing and editing for blog content and other marketing projects
  • Creating content for numerous larger projects, which specifically includes the creation of landing pages and content for the departments marketing campaigns and lead generation efforts
  • Contributing to the creative development and implementation of a variety of marketing projects
  • Assisting with weekly reporting for major initiatives
  • Monitoring industry trends and finding practical applications for the company, as well as monitoring competitor content
  • Utilize Monday.com for Marketing team project management Essential Qualifications
    • Applicants must have a bachelors degree; a degree in journalism, English, mass communications or marketing is preferred
    • Two plus years of equivalent related experience
    • Must have working knowledge and experience in WordPress
    • Must be detail oriented and a multitasker
    • AP Style and Salesforce/Pardot knowledge a plus
    • Search Engine Optimization knowledge, or experience with SEO, a plus
    • Familiarity with the Adobe Creative Suite a plus About Walsworth Walsworth is a family-owned company with 86-plus years of historical excellence and a healthy respect for hard work and work-life balance. Many of our employees stay for decades, with good reason. Our Walsworth - Overland Park office houses approximately 40 employees - including our IT Development, Business Analyst, Marketing and Communications, Yearbook Sales and Corporate Recruitment Teams. We recently received the silver Healthy KC Workplace award for work-life balance which incorporated physical and mental health initiatives led by Walsworth - Overland Park employees and leadership. We're a business casual environment with a "work hard, play hard" mentality. We celebrate employee birthdays, office achievements and fun holidays like "Cinco de Derby" - a combined Cinco de Mayo and Kentucky Derby celebration! Check out our LinkedIn and Indeed company pages to learn more about our culture and how you could be a great fit!Visit our Walsworth blog: https://www.walsworth.com/blogView our employee spotlights page: https://www.walsworth.com/employee-spotlightsCompensation is commensurate with experience and accompanies a competitive benefits package. Walsworth is an equal opportunity employer. For application or interview accommodations, please contact careers@walsworth.com or your recruiter.

Keywords: Walsworth, Overland Park , Web Content Specialist, IT / Software / Systems , Overland Park, Kansas

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