Sr Manager, Consumer Marketing

Company: T-Mobile USA, Inc.
Location: Overland Park
Posted on: May 1, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview

The Sr Manager, Consumer Marketing role is a leadership position that develops a high-performing team responsible for the delivery of key outcomes through marketing strategy and communications. This leader possesses superior communication skills and a high level of executive presence while partnering cross functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams ensuring product and program campaigns are effectively designed and delivered throughout the customer lifecycle. This leader will role model agility and adaptability and is energized by the spirit of continual improvement, as new ways of working are both influenced and supported by them.

The team is comprised of Consumer Marketing Managers that work to understand business priorities and roadmaps in order to then analyze consumer insights and customer intelligence to inform go-to-market strategies for new products and programs. The team monitors performance, optimizes, and socializes campaign results. Team members both lead development of new ideas and business cases, as well as support marketing strategy development for other areas of T-Mobile that strive to communicate with the existing consumer base. As the team drives strategy, yet also needs to be fast-moving activators, the leader is highly strategic with the ability to 'see around the corner' to guide the team into the future and also dive into the weeds to support plan development and optimization if/where needed.

This team has two Sr Manager, Consumer Marketing roles currently available! They will each need to operate autonomously; design strategy; define input and output goals; have command of their marketing pillar and success measurement.

One leader will have experience driving full funnel multi-media marketing campaigns using both 1P and 3P data, experience in targeting and re-targeting strategies, Omni channel marketing expertise across digital and physical shopping destinations, and is able to train other team members.

The second leader will have similar experience as the first, but also be ready to drive digital adoption and engagement, and deepen relationships with consumers through enhanced value propositions outside of price alone.

Both roles are available at either our Bellevue, WA or Overland Park, KS Headquarters!

Job Responsibilities:

• Supports team with development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers. Requires extensive performance management including analysis of customer insights and business performance, and marketing campaign performance.
• Partners with cross-functional teams including operations, analytics, finance, product management, product marketing, consumer intelligence and insights, acquisition, brand, creative, pricing and more to develop and implement customer plans. The role requires strong cross functional partnership across the enterprise to ensure perfect execution of new products and offers in market.
• Responsible for seeing opportunities for improved results based on competitive landscape, business and campaign performance, and positioning linked to customer struggles. Provides strategic recommendation on ways to better engage with our existing consumer base.
• Leads new customer in-quarter business performance including tracking of results, preparing contingencies and development iterations of the plan in a competitive environment.
• Leads socialization of team plans and results with cross-functional leadership team.
  Knowledge, Skills and Abilities:
  
  • Ability to influence, lead and coach direct and cross functional teams to champion new concepts and ideas.
  • Strong communications skills by presentation, written and verbal methods, and executive presence.
  • Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention. Optimize campaigns to streamline and drive team efficiency over time.
  • Experience successfully driving digital adoption and engagement with customers and consumers. Brings 'out-of-the-box' ideas and experiences to give consumers reasons to come back to T-Life app with ability to influence and drive implementation.
  • Support the development of customer journey creation and contact strategy based on journey across total omni for all digital/physical media touch points. Monitor and evaluate the effectiveness of engagement strategies and recommend improvements.
  • Knowledge of financial drivers, experience in handling return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets.
  • Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations. Applies data-driven insights to create customer journeys and content based on user behavior, demographics, and preferences. Implements targeting and retargeting strategies.
    Education:
    
    • Bachelor's Degree
    • MBA preferred
      Work Experience:
      
      • 7+ years' marketing experience
      • 5+ years of people leadership experience in managing, coaching, and developing direct report(s).
      • 5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing including a highly consumer centric POV.
        
        --- At least 18 years of age
        --- Legally authorized to work in the United States
        
        Travel:
        Travel Required (Yes/No): Minimal
        
        #LI-Corporate
        
        Base Pay Range: $121,700 - $219,700
        
        Corporate Bonus Target: 20%
        
        The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
        
        At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here .
        
        At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com .
        
        Never stop growing!
        As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
        
        T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
        
        Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500 . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile USA, Inc., Overland Park , Sr Manager, Consumer Marketing, IT / Software / Systems , Overland Park, Kansas