Direct Marketing Associate

Company: Standard Marketing
Location: Kansas City
Posted on: July 3, 2025

Job Description:

If you’re a results-driven individual passionate about driving business growth, we provide an environment where energy never wanes. Join The Standard Marketing as a Direct Marketing Associate and play a pivotal role in our innovative sales campaigns! This is an incredible opportunity to shape compelling narratives, engage key decision-makers, and contribute to significant client achievements. Thrive in a place where creativity and strategic thinking skills are key? We’d love to be part of your journey! The qualities we look for in a Direct Marketing Associate include: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Proven experience (2 years) in direct marketing Exceptional written and verbal communication skills with a strong ability to craft compelling and concise marketing campaigns. Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation platforms. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. A creative mindset with the ability to think outside the box and develop innovative marketing solutions. Demonstrated ability to work independently and as part of a collaborative team in a fast-paced environment. The duties of a Direct Marketing Associate are: Develop and execute targeted direct marketing strategies for various sales campaigns, ensuring alignment with client objectives and brand guidelines. Craft persuasive and engaging marketing collateral, including email sequences, direct mail pieces, and presentation materials, tailored to specific business audiences. Conduct thorough market research to identify key industry trends, target demographics, and competitive landscapes to optimize campaign effectiveness. Manage and maintain CRM databases, ensuring data accuracy and leveraging insights to personalize communications and improve lead generation. Collaborate closely with sales and account management teams to ensure seamless lead hand-off and consistent messaging throughout the sales funnel. Track, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement and ROI maximization. Stay abreast of the latest direct marketing technologies, tools, and best practices to continually innovate and enhance our campaign capabilities.

Keywords: Standard Marketing, Overland Park , Direct Marketing Associate, PR / Public Relations , Kansas City, Kansas